Don't offshore your problems, says BT Retail

As the CBI argues that firms are feeling greater pressure than ever to offshore business activities, the experience of BT Retail points to the importance of tackling the misgivings of employees and customers head-on.

Companies are under growing pressure to relocate parts of their businesses overseas in order to cut costs and improve the speed and quality of services, according to a CBI study released on the eve of its 2004 national conference¹.