How employer branding can improve recruitment
Enhancing an employer's brand can help it improve recruitment; here we explain how, using financial services firm AXA's initiative as an example.
On this page:
Branding and recruitment
The role of an employer brand
Defining an employer brand
Telling the whole story
AXA case study
Background
Applicant tracking system
Recruitment brand manager
Building the brand
Recruitment website
Offline activity
Street theatre and advertorials
Refer-a-friend scheme
Targeting niche markets
Results
Future plans
Organisation profiles
Additional resources on HR & Compliance Centre.
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