Case studies: Corporate turnaround and culture change

Medical insurance company Standard Life Healthcare and mobile phone operator T-Mobile have both implemented successful turnaround strategies with far reaching cultural change, according to case studies in IRS Employment Review and Personnel Today.

  • Standard Life Healthcare transforms itself   Standard Life Healthcare dramatically improved customer service and restored its competitive edge through a radical programme of change replacing a traditional 'command and control' culture with one that is customer-focused and values employees. By Rachel Suff, writing in IRS Employment Review.

  • A real eye-opener   T-Mobile's turnaround strategy built from an away-day exercise for store managers, which symbolically demonstrated the need to react against the company's previous lack of corporate identity, direction and teamworking. By Roisin Woolnough, writing in Personnel Today.

    Also

    McDonald's turnaround strategy centres on skills   Writing in Training Magazine, Lucie Carrington investigates the rebranding of food phenomenon McDonald's, which brings a massive skills programme in its wake.