Case studies: Corporate turnaround and culture change
Medical
insurance company Standard Life Healthcare and mobile phone operator T-Mobile have
both implemented successful turnaround strategies with far reaching cultural change, according to case
studies in IRS Employment Review and Personnel Today.
Standard Life Healthcare transforms
itself Standard Life Healthcare dramatically improved customer service and restored its
competitive edge through a radical programme of change replacing a traditional
'command and control' culture with one that is customer-focused and values
employees. By Rachel Suff, writing in IRS Employment Review.
A real eye-opener T-Mobile's
turnaround strategy built from an away-day exercise for store managers, which
symbolically demonstrated the need to react against the company's previous lack
of corporate identity, direction and teamworking. By Roisin Woolnough, writing
in Personnel Today.
Also
McDonald's
turnaround strategy centres on skills
Writing in Training Magazine, Lucie Carrington investigates the rebranding of
food phenomenon McDonald's, which brings a massive skills programme in its
wake.
