Case study: Building a strong call centre recruitment brand

LBM Solutions reduced notably high turnover levels at its call centre by tackling the poor image of call centre work, primarily focusing on improving pay and internal communications.

  • Ring the changes    By Paul Tyrell, writing in Personnel Today.

    Also

    What's in a name?    Effective employer brands help build loyalty among both internal and external customers by ensuring that the firm's values are reflected by the actions of its people at all levels, writes consultant Kaye Thorne.

    Public sector leads on call centre starting salaries   From IRS Employment Review.

    Employer branding: fact or fad?   IRS Employment Review explores the concept of employer branding, and profiles its impact at Reuters and easyJet.

    Employer branding: expert view   Anne Bahr Thompson, head of consulting at Interbrand, highlights the importance of brand credibility.

    How to tame the top talent   Writing in Personnel Today, John Charlton argues that employer branding is central to developing an effective talent management system to attract and retain top performers .

    Employer branding    The Personnel Today Management Resources one stop guide to employer branding, covers all aspects of employer branding in theory and in practice. Includes case studies of First Direct; Innocent; Strategic Dimensions; Whitbread; The Pier; The Crown Prosecution Service; and Webers.