Case study: Improving McDonald's employer brand
IRS Employment Review reports on the programme introduced at McDonald's to challenge perceptions of its reputation as a provider of low-value jobs.
The programme includes a range of recruitment advertising material to promote the employment opportunities on offer. The campaign is both outward- and inward-facing and features a wide portfolio of posters.
In addition, McDonald's has introduced a new recruitment and selection process - 'Hire the Smile' - which is having a significant impact on the quality of new recruits.
Building a McReputation to aid recruitment and retention Rachel Suff reports in IRS Employment Review.
Also
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McDonald's UK head of HR David Fairhurst talks about how
he is changing the fast food giant's reputation as a provider of low-paid
"McJobs".
McDonald's saves £1.2m
with recruitment overhaul McDonald's has achieved a 30% reduction
in its 90-day staff turnover levels, leading to savings of £1.2 million since
overhauling its recruitment processes in April last
year.
McDonald's serves up world-class people
policy
McDonald's is the first UK organisation to go through a
new gold standard profiling model from Investors in People.
McDonald's turns up the heat
Head of training at McDonald's Lynn Phillips explains why the rebranding
of the company brings a massive skills programme in its wake.