Employer branding: the basics

Effective employer brands help build loyalty among both internal and external customers by ensuring that the firm's values are reflected by the actions of its people at all levels, writes consultant Kaye Thorne.

  • What's in a name?   By Kaye Thorne, founder of the Inspiration Network, writing in Personnel Today.

    Also

    Employer branding: fact or fad?   IRS Employment Review explores the concept of employer branding, and profiles its impact at Reuters and easyJet.

    Employer branding: expert view   Anne Bahr Thompson, head of consulting at Interbrand, highlights the importance of brand credibility.

    Great strides at Levi's   Writing in Personnel Today, Paul Tyrrell profiles Levi's turnaround strategy, which aims to transform company culture by reinforcing brand values in the workplace.

    How to tame the top talent   Writing in Personnel Today, John Charlton argues that employer branding is central to developing an effective talent management system to attract and retain top performers.

    How to influence employee behaviour through internal marketing   By Personnel Today's Scott Beagrie.

    How to make employees environmentally friendly    Being seen to be green can give firms the edge as a recruitment brand, but delivering a sustainability agenda requires commitment from staff. By Personnel Today's Roisin Woolnough.