Recruiters are planning to invest in retention

More than two-thirds of employers cite retention schemes as the primary area of investment for recruitment spend over the next two years, according to new research from Personnel Today.

This is among the findings of a survey of 1,889 Personnel Today readers with recruitment responsibilities. Other key investment priorities include developing organisational jobs websites and employer branding, cited by 53% and 45%, respectively.

The survey also reveals that 71% of HR departments are under more pressure to prove return on investment on recruitment spend than they were two years previously.

  • Employer branding is key in fight for talent     Personnel Today group editor Rob Willock discusses the key findings of the research.

    Also

    Building a strong recruitment brand    XpertHR presents a range of useful article links.

    Skills shortages intensify as job market recovers    Increased recruitment activity is expected to result in rising skills shortages, with recruitment difficulties for sales and IT functions particularly pronounced, new research reveals.

    Employer branding    The Personnel Today Management Resources one stop guide to employer branding, covers all aspects of employer branding in theory and in practice. Includes case studies of First Direct; Innocent; Strategic Dimensions; Whitbread; The Pier; The Crown Prosecution Service; and Webers.

    A coherent approach to tackling staff turnover    IRS Employment Review presents an in-depth look at retention strategies, including the role played by induction training.