Vodafone's entertaining employee-engagement strategy

Vodafone aims to create a highly motivated workforce through its people plans for every management area and engagement activities across the UK.

The company has introduced an employee engagement strategy that takes on board every aspect of the employment relationship, ranging from the physical working environment to professional development.

A key part of the strategy is to align internal activity with the high-profile Vodafone consumer brand by, for example, linking engagement efforts to its corporate sponsorship programme.

The company's agenda to boost engagement is supported by a robust programme of research to differentiate the key engagement drivers.

We talk to Vodafone's employee experience manager about how the company has achieved high levels of employee engagement.

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    Building an employee satisfaction survey One of the most common ways to measure employee engagement is through a satisfaction survey.

    Employee engagement: Working in harmony By helping employees to understand how they fit into the company structure, HR and line managers can ensure everyone in the organisation is working in harmony as ambassadors for the brand.