Twin peaks: competencies for sales and marketing staff

Modern historian Correlli Barnett's study of the British economy makes a powerful case for the contribution of marketing and sales to the economic success of companies and nations. He points out that, apart from the USA, Britain was the only modern industrialised country to have most of its productive capacity intact after the second world war, poised to seize world markets at a time when competitor nations remained prostrate after the six-year conflict (Barnett, 2001).