Employer branding: Resources
Section one of the Personnel Today Management Resources one stop guide to employer branding, providing addresses and web links for a host of relevant resources. Other sections .
Recommended reading list
Baldoni, John (2003) Great Communication Secrets of Great Leaders, McGraw-Hill, New York
Barrow, Simon & Mosley, Richard (People in Business) (2005) Employer Brand Leadership -applying the best of brand management to people at work, Wiley
Bennis, W & Biedermann, PW (1997) Organizing Genius, Nicholas Brealey, London
Butler, P et al (1997) A Revolution in Interaction, McKinsey Quarterly, No 1 : 8.
Cook, Sarah (2000, 3rd Ed) Customer Care, Kogan Page, London
Clutterbuck, D, Clark, G & Armistead, C (1993) Inspired Customer Service, Kogan Page, London
Dyson, J (1998) Against the Odds, An Autobiography, Trafalgar Square
Edvinsson, Leif & Malone, Michael (1997) Intellectual Capital, Piatkus, London
Gobé, Marc (2001) Emotional Branding - the new paradigm for connecting brands to people, Windsor Books, Oxford
Goleman, Daniel (1999) Working with Emotional Intelligence, Bloomsbury, London
Goleman, Daniel, Boyatzis, Richard & McKee, Annie (2002) The New Leaders Little, Brown, London
Handy, Charles (1996) Beyond Certainty, Arrow
Heller, Robert (1998) In Search of European Excellence, Harper Collins Business, London
Kao, John, (1996) Jamming, The Art & Discipline of Business Creativity, Harper Collins, London
Manville, Brook & Foote Nathaniel (April 1996) 'Strategy as if Knowledge Mattered', Fast Company
Michaels, E, Handfield Jones H & Axelrod B (2001) The War for Talent, Harvard Business School Press
Patler, Louis (1999) Don't Compete . . . Tilt the Field!, Capstone, Oxford
Peters, Tom, (1997) The Circle of Innovation, Hodder & Stoughton, London
Pringle, Hamish & Gordon, William (2001) Brand Manners, Wiley & Sons Chichester, West Sussex
Ridderstråle, J & Nordstrom K,(2000) Funky Business, ft.com London
Roberts, K (2004 ) Lovemarks, the future beyond brands, New York powerHouse
Senge, Peter M (1990) The Fifth Discipline, Doubleday, New York
Semler, Ricardo (1993) Maverick, Arrow, London
Semler, Ricardo (2003) The Seven-Day Weekend, Random House, London
Slater, Robert (1998) Jack Welch & the GE Way - Management Insights & Leadership Secrets Of the Legendary CEO, McGraw Hill
Thomson, Kevin (1998) Emotional Capital, Capstone, Oxford
Thorne, K & Machray, A (2000) World Class Training - Providing Training Excellence, Kogan Page, London
Thorne, K (2003) Managing the Mavericks, Spiro Publishing, London
Thorne, K (2004) Coaching for Change, Kogan Page, London
Woodhouse, M & Thorne K (2003) Talent Management, Personnel Today Management Resources, Reed Business Information, Surrey
Useful sites
www.campaign-for-learning.org.uk
www.theinspirationnetwork.co.uk
Useful e-mail addresses
Key bodies supporting employers in this area
People in Business
Careers Research Forum
EP-First
emergent edge
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Section one: What it is and why it matters Section three: Creating a framework for branding your organisation Section four: Developing your people Section five: How to communicate the employer brand message internally Section six: Using employer branding to gain competitive advantage Section seven: What is the future for employer branding? Section nine: Resources
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