Employers await skills strategy

The Government's skills strategy is due to be published this week. But what are employers expecting and what is its likely impact? Ben Willmott and Ross Wigham report.

The Government's long-awaited skills strategy is due to be published later this week, containing a raft of proposals aimed at meeting skills shortages through improved links between business and education and training providers.

The strategy likely to be unveiled by the Secretary of State for Education and Skills, Charles Clarke, is expected to ensure that regional and sector skills shortages have a greater influence on the type of education and training available to young people.

Another key strand of the strategy is likely to be more targeted support for low-skilled adults, helping to engage them in education and training by providing higher-quality advice and learning programmes that meet their needs more effectively.

Plans to provide higher-quality and more coherent education and training for young people on Modern Apprenticeships and those studying vocational and occupational courses, are also set to feature in the strategy.

Personnel Today asked a number of employers in different sectors what skills shortages they face, and what they are hoping the skills strategy will include.

Engineering

Shirley Woolley, HR director for precision engineering firm Frederick Woolley, said she would welcome any initiatives by the Department for Education and Skills (DfES) to make education and training more relevant to local business needs.

Woolley believes the DTI has already helped the manufacturing sector address skills needs by setting up the Manufacturing Advisory Service and the new Science Engineering Manufacturing Technology Alliance Skills Council (Semta).

She praised what she identifies as increased co-ordination between the DTI and DfES; for example, in setting up the Science and Engineering Ambassadors network to improve the promotion of the manufacturing sector within schools.

Woolley said there was a particular shortage of apprentices with craft and technical skills. To address this, employers need more support to help find the right training providers to deliver work-based training.

She called for more work-based GCSEs, such as engineering, which was introduced into the national curriculum in September last year. "The underlying issue, that as a business you are only as good as your staff, will never go away," she warned.

Leisure

Ros Barker, HR director at Ladbrokes, said her industry suffers from a lack of people with customer service skills, and believes there is still a need to improve the basic literacy and numeracy of school leavers.

"There is a problem with basic writing, spelling, punctuation and comprehension, which I think is partly a spin-off from an over-dependence on technology," she said.

Barker also believes there needs to be a better balance between vocational and academic qualifications in schools.

She is optimistic that a Sector Skills Council (SSC) she is involved in helping to establish, which will represent the leisure, hospitality and tourist industries, will provide increased funding and help create a more joined-up approach to meeting skills shortages.

Catering

Garry Hawkes, non-executive chairman at Aramark, which provides catering vending, cleaning and refreshment services, agrees there is currently too much emphasis on academic qualifications and not enough vocational training available for young people aged 14 to 16.

"There is a real need for some children between 14 and 16 to benefit from an effective day-release programme that allows them to work in industry and get enthused by it," he said.

"This would also require committed employers - not exploiting young people but giving them real and effective training.

"At the moment, we have a system that confirms people's failure at an early age, whereas what we need is a system that confirms people's potential," he said.

Hawkes, chairman of the Basic Skills Agency, is hopeful the SSCs will provide a more holistic solution to meeting skills.

However, he is concerned that some councils will not have enough sector-specific focus because they represent too wide a range of industries.

Pubs and restaurants

John Brackenbury, deputy chairman of Pubmaster, said skills shortages in his sector were damaging employers' ability to live up to the required quality of standards. "The skills shortages go right across the board, but the sector is especially short on chefs. The catering and leisure industry is short of about 50,000 qualified chefs," he added.

He said the problems were partly due to the tight labour market, but he also blamed the Government for failing to put money in the right areas.

"The emphasis is on the wrong area. I want to see some tangible support for employers so we can work in partnership to raise skills," he said.

He hopes the skills strategy will enable employers to work with the SSCs to develop better training and more of a career path in the industry.

Manufacturing

Margaret Gildear, director of learning and development at Rolls-Royce, is hoping the skills strategy will place more emphasis and resources on the Modern Apprenticeship system.

She said the more employer-led SSCs were a step in the right direction, but wants them to have more spending autonomy.

"The SSCs should have a role in funding so projects that will really improve the economy are backed," she said.

Gildear also called for more industry-focused, vocational qualifications and foundation degrees that could feed into national education targets.

"We want foundation degrees for people of any age that could be completed while still at work. We're hoping targets for national education can be integrated into the workforce," she added.

Media

The BBC's head of training, Nigel Paine, wants clarification on the training responsibility for freelance staff, and hopes the White Paper will foster a culture of lifelong learning and employability. "We need more help on the role of employers in training these staff and how we can best influence that," he said.

He also praised SSCs for unifying employers and giving them a single voice on training.

Paine said it was crucial that training keeps step with advances in new technology because of the rapid rate of changes in the sector.

He hopes the strategy will also draw closer links between higher education and vocational training, with a co-ordinated approach to knowledge and job-based learning.

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