How to engage employees with their reward package through effective communication

Author: Nick Throp

Summary

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• Understand why communication is critical for the delivery of a successful reward programme.
• Make the link between the business strategy and reward.
• Be transparent and clear in communicating the reward philosophy.
• Secure a budget for communication.
• Appreciate the role of research and understand the techniques available.
• Identify target audiences and stakeholders, in particular the role of HR and line managers.
• Segment the audience into target groups.
• Create a set of messages for your reward offering and the elements within it.
• Select the appropriate communication channels and media.
• Develop a communication calendar/plan.
• Use words and pictures creatively to engage the audience.
• Articulate the cost and value of your reward offering.
• Consider whether or not it is desirable to develop a reward brand.